With each passing day, technology advances and leaves various impacts on the various business sectors. The field of retail is no exception. Retailers are showing great interest in adopting enhanced tools like VR (Virtual Reality) and AR (Augmented Reality) so that they can exchange engaging and amazing experiences that would take the level of interaction between the retailer and the consumer to a whole new level. . Here is a list of some applications that are transforming the shape of the entire retail industry and helping the business grow.
Virtual reality (VR)
Virtual reality would offer the ultimate way to visualize products, creating quality content along with engaging the products with popular brands.
# 1 Buy from Alibaba +
This application would provide a fascinating shopping experience. You can get this immersive experience through a Google Cardboard device. The virtual mall launched by Alibaba offers customers the feeling of buying products in real stores such as Macy’s, Target or Costco. Users simply need to look at the products of their choice and can interact with the products. Customers can request virtual models, which would display accessories and clothing.
# 2 Retale
This mobile app is location based. Customers can make their necessary purchases in local deals but through the world of 3D VR. Users can not only view the VR showrooms, but can also view the weekly deals. If they like a particular product, they can add it to the shopping list. Product interaction becomes smoother through product links, clipping coupons along with awesome video. If users like a particular product, they can get the navigation information to get to the nearby store, where the product is available.
Artificial intelligence (AR)
In today’s age of tech-savvy, AR is becoming almost a must-have part of the online shopping experience. According to a recent survey, more than 71% of American millennials believe that this AI would accurately anticipate what kind of product they want.
# 3 H&M Chatbot
To give your visitors an amazing shopping experience, the integration of this chatbot is a good option. Navigate users or visitors through a variety of sets based on user preferences. Once users define the gender along with the style they prefer, this chatbot successfully suggests different elements. The user may like or dislike the product. If the user doesn’t like the suggested product, the chatbot would offer new recommendations. If the user likes a particular product, four options will appear: “save it for later”, “buy it online”, “share with your friends” and “see a new suggestion”.
Augmented reality
This scalable and robust technological innovation is transforming the retail business to a great extent.
# 4 Migros Discover
Migros is a Swiss supermarket. Recently, Migros launched an innovative “Discover” feature in its mobile app. “Discover” successfully integrates Artificial Intelligence. By scanning any product out of the total quantity of over 5000 products, users can access detailed product information along with real-time reviews, ratings, nutritional values, and recipes.
Apart from all the apps mentioned above, apps like The Apollo Box, Sephora Visual Artist, Record, Lowe’s Holoroom, etc. they are creating a huge market base.
