5 steps to a successful real estate marketing plan

In most types of real estate markets, the quality and knowledge of the marketing plan is often a significant and differentiating factor in the results, in terms of price, potential buyers, etc. While, this may not be as significant, in one extreme seller’s market, like what we are currently witnessing/experience, in others, it still has some impact! Top quality real estate professionals often set themselves apart from the rest of the pack in the development and importance of their plans and approaches in this area! With that in mind, this article will briefly attempt to consider, examine, review, and discuss 5 key steps to creating truly successful steps.

1. General plan: How is the specific property different from its competition? Who exactly is your competition and why? What specific niche, if any, could this house fit into? An agent owes it to his client (the homeowner) to explain in detail his reasoning and how he plans to create the necessary degree of buzz! Homeowners and agents must proceed, on the same page, from the beginning, to maximize desirable results, etc.!

two. Table of responsibility between agent and client: If you want the desired result, start the process, in a mutually informed manner. Everyone must understand, realize and agree to their specific duties as they relate to this Table of Responsibilities! When the owner and the agent he chooses and hires are comfortable and on the same page from the beginning, the plan is better realized. For example, the homeowner must keep the house clean and tidy and ready to be shown in a short time to achieve the best possibilities! They should discuss topics, such as exhibits, advertising, open houses, etc.!

3. Chronology: Most people who sell their homes are worried about the stresses, strains, and problems, etc., that often accompany this period. Frequent discussions between client and agent help create a workable schedule and often a more realistic and prepared owner!

Four. Review/Discuss: The best laid plans of mice and men often go awry! How many times have we heard that we have yet to learn the key lessons? Since it is impossible to accurately predict the future, there should generally be a pre-scheduled weekly time (at a minimum), in which the parties fully discuss the results, showing (or lack thereof) and, if necessary, adjustment. /touch up the plan and approach.

5. Modify/touch up, as indicated/necessary: Avoid being inflexible, but keep a balance between what one expects and reality! There may be a need to modify and adjust the plan/approach, if and when necessary and indicated.

Smart agents and homeowners depend on a quality marketing plan! Has no sense?

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