Advantages of ATM advertising

ATM advertising will help foster business growth by improving customer reach and creating a comprehensive business marketing plan. Business owners and service providers understand that advertising tools are in a state of continuous evolution.

For example: in the 90’s television and radio were effective means of communication with prospects, but today things have changed. Among the most powerful tools for marketing products and services to customers today are social media, the Internet, and ATM advertising.

ATM advertising is powerful, effective, and surprisingly affordable.

Studies show ATM advertising:

  • It is 65 percent less expensive
  • About 200% more effective than direct mail
  • Can increase transaction volume by up to 20 percent to 40 percent depending on location

Advantages of ATM advertising:

  • Maximize your sales
  • Market your brand message
  • Increase customer reach
  • attract audience
  • Convert prospects into real customers
  • Improve return on investments
  • Increase brand exposure
  • Promote new deals, offers, events and products.
  • Get more customers, even those who just went to the ATM to withdraw cash without the intention of buying
  • Make sure people leaving your business premises have something with them that serves as a reminder about your business and stays top of mind.

4 Different Types of ATM Advertising

1. ATM Transaction Display Advertising

Commercial marketing messages on ATMs installed in different locations through a network of ATM placement service providers. Marketing and broadcasting to millions and thousands of passers-by through high-traffic, premiere locations.

2. Advertising at ATMs

In partnership with the OOH (Out of Home) digital media network that provides businesses with rich media ads that run content 24/7 on a custom 15″ cashier-mounted LCD panel automatic.

The ad content loads and plays endlessly in a loop stream. Cardholders using the ATM and passing customers will see the sign on the mounted panel.

3. Branded ATM wrappers

This is another effective form of ATM advertising that works like magic. As the name suggests, ATM branding wraps is a marketing technique that helps design the ATM with custom branded wraps.

By using high-quality brand images throughout the ATM, businesses can easily advertise products and services to new and existing customers as they instantly attract their attention. ATM brand wraps simplify marketing and can be changed according to promotional campaigns and seasonal offers.

4. Printed receipts at ATMs

Another effective way to get people talking about a business and encourage them to take action is the printed receipt at the terminal. This is also a type of ATM advertising where you personalize ATM receipts.

In this ATM advertising technique, companies promote merchandise or offers to cardholders on a daily basis with personalized ATM receipts. Additionally, you can also include call-to-action coupons. These receipts begin prompting cardholders to take the desired action the moment they land in their hands or wallets. It announces trade offers instantly and long after the ATM transaction. The receipt travels with the consumer and reminds them of the initial promotion.

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