7 ways to make a lasting first impression on Facebook
When consumers are thinking of buying a product or service, they go online to do some research. Social media profiles are often high on brand search lists. Consumers will likely see your Facebook page before they see your website. That should tell you how important it is to use your social media to create and […]
How to Create a Compelling Brand Elevator Speech for Your Job Search
The elevator speech. You are probably familiar with the term. It is most commonly used to describe the concise 60-second speech that business owners and executives, as well as salespeople, use to describe their business, product, or service to others. More importantly, it is a speech that is delivered in a compelling way that describes […]
The PEARL of the personal brand!
You may have heard “the peacock danced fabulously in the jungle,” but you might be believing “until I see something happening in front of me, I can’t believe it.” Do you have any idea what I’m talking about? Yes! You are right, if you have something in you and nobody knows it, in today’s world […]
What Is Viral Marketing And Why Is It Right For Your Brand?
Viral Marketing: What Do You Think It Is? Well, if you have no idea, let us clear it up. It is one of the common marketing strategies to generate an avalanche of customers who make your brand known to more and more people. In simple words, it is a type of marketing that spreads like […]
Make your brand stand out in a difficult market
There are many different ways to ensure that your brand stands out from your competitors. You may be doing well in that particular area, but there are always other ways that you can further differentiate your brand for increasing success. Consider marketing your brand with videos Depending on how tech savvy you are, you may […]
Artist brand in the music business
The music brand has become increasingly popular as a subject not only among the hierarchy of the music industry, but also among the average artist and independent companies. Artists are slowly beginning to realize the power of their own name and how they can generate not just another source of income, but an even more […]
Why should I care about a personal brand?
You know many brands. Think of a couple. Pepsi, Audi, Nikon … you. Each brand makes you something of particular attributes. A company leaves no stone unturned when it comes to its brand. The shape of the logo, the color of the logo, the design of the website and even the user manual carefully shape […]
5 tips to establish your digital identity
Almost half the world has access to the Internet, providing a gateway for small businesses now to enter a global market. It is more important than ever that companies not only have a digital identity, but that it is present and relevant. In many cases, digital identity will affect the success and longevity of a […]
The value of interconnecting your brand
Networking can be an effective tool to promote, market, and share your personal brand. It allows you to meet and connect with like-minded people and develop quality relationships. It also helps you create the right contacts to develop a viable and profitable network. Last but not least, it enables you to communicate your mission, goals, […]
Find a Great Private Label Strategy for Great Professional Results
Strategy is the brains of the brand. This is true for products for companies and for individuals. One way to discover the best own brand strategy is Look at the branding strategies of the commercial world. Starts by devouring good books on individual companies and products. Successful brands always attract analytics. Or read about how […]