Category: Digital Marketing

Importance of the media plan

The difficulty of spending, specifically the Internet advertising dollar, is determining which mix of media will generate the best return on product/service revenue. The question to ask when doing media planning should be: Is the product right for the brand and increasing sales with direct-to-consumer advertising? The ROI on that expense varies widely and is […]

SEO is dead, again

Is SEO dead? “The sky is falling!” Chicken Little yelled. Except it’s not just one Chicken Little, but a massive mob of them, all declaring that SEO is dead. It’s 2015 and don’t let the hype give you the attitude of woe like me. You’re listening to this all year: R. Google has discovered everything. […]

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