How to Create Pay Per Click Ads That Get Results

Pay per click (PPC) is often overlooked by small businesses because they don’t realize how effective a well-planned PPC campaign can be for them.

But, a PPC campaign that has realistic goals can be very lucrative. Here are eight tactics that work very well to improve your business when using PPC.

1. Remarketing

Basically, Google or Facebook will provide you with a code that places a cookie on the computer that visited your website but did not convert. Then when the visitor goes to other web pages, they will see a mention of your website.

2. Build your list

Instead of using PPC to sell the actual products you want to sell, use it to build your list. You can offer some type of gift in exchange for an email address. Once they’re on your list, you can now market all of your products and services to them instead of just one at a time.

3. Local orientation

Even if you have a national business, targeting locally is a good option. Write content that focuses on a particular location that has a large number of your target audience.

4. Segmentation

When planning a PPC campaign, you want to segment your market as small as possible for each type of ad you create. You can use the available tools to target only certain people with the ads you create.

5. Make better landing pages

When planning a PPC campaign, you need to create special landing and sales pages for each ad. This will help ensure that you’re targeting the people you want to target, not just with the ad they click, but also on the page they land on.

6. Try everything

Testing is important in all marketing and advertising. Try two different PPC ads targeting the same audience with just a minor change, like the headline, or use the same ad targeting different audiences to find out which one responds better. The important thing is to change only one aspect at a time.

7. People first

With all the focus on keywords, content, and technology, don’t forget that you’re marketing to human beings first and foremost: human beings with thoughts and feelings and the ability to tell the difference between good business and bad business.

8. Study your numbers

Nothing is ever complete without studying the numbers. At various points during your PPC campaign, compare the results to your goals. If they aren’t lining up, then you need to adjust the campaign.

Running a successful PPC campaign is easy for small business owners today with the tools available from Google and social networks like Facebook. But before you begin, make sure you have a goal in mind and are prepared for a successful PPC campaign.

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