Did you know that the majority of today’s population owns a mobile device such as a smartphone or tablet? Children as young as three know how to operate a tablet and mobile phone, and older people are also becoming tech-savvy. They use it to connect with loved ones.
That said, it’s no surprise that the prevalence and demand for digital reading materials is increasing. Books, magazines and catalogs are now easily accessible online. In addition, experts already predict that half of the magazine orders will be in digital format for this year (2015).
Also, the demand for printed books is declining. It’s not because people don’t read anymore, but because they are starting to prefer downloading eBooks that are cheaper, if not free.
Another factor why people are turning to digital books is that some stories cannot be easily published. Examples of this are the erotic novels that are easily available online.
An additional factor why digital content is outperforming physical books is portability. People can have a library of books on a device as small as 4 inches, while buying books that will take up a room.
With this trend dominating the digital world now, the online publishing industry can be very profitable. You may even outperform hardcover book publishers.
For those who want to start a high-end online publication, there are many things to consider. Logistically, starting a high-end online publishing business would not require much effort as only a few materials and equipment would be required.
What needs more attention in online publishing is the marketing aspect of the business. Since most start-up owners do not have high start-up capital, cheap advertising or free advertising is very necessary.
Also, the only platform that offers free or cheap advertising is the Internet. It is not expensive and it is easier to use compared to traditional marketing and advertising.
Internet marketing is a broad term and can cover a large number of vehicles and channels. The most used by startups are social networking websites such as Twitter, Facebook, and Instagram. However, it is not limited to these.
Apart from social media, most companies also use a corporate website to reach people. Other vehicles and channels would include internet sidebars, search engine optimizers, and blogs.
Also, since a large percentage of the main target of this business is people with internet access and devices, it is the perfect solution to start a high end online publishing business.
Other advantages of using the Internet as a marketing tool are lower costs and fewer production and logistics efforts, since content creation can be done using a computer. Using the Internet also allows entrepreneurs to reach a larger audience.
Internet marketing is not only useful for startups. Large multinational companies can also benefit from this scheme. This is due to the effectiveness and efficiency of the medium.
Although marketing over the Internet is easy, creating great content is not a piece of cake. That is why there are courses and webinars that teach entrepreneurs how to effectively market their products using the Internet.
An example of internet marketing is video marketing. Online videos are not just for educational and entertainment purposes. The new trend in advertising is video marketing.
It can be defined as the use of online videos to sell products. One can do this through product placement or paid ads before opening a website, video, or app. Video marketing using product placement is a subtle technique marketers use to advertise their products. What they often do is pay famous internet personalities to talk about their products or increase their exposure.
On the other hand, paid advertising works like a traditional TV commercial where an ad will play before the show. Although it is only a part of marketing, it is one of the most effective means. Large companies also use it because it is relatively cheaper compared to traditional television advertising.