There are so many marketing concepts today and every one of them can be fine, but T. Harv Eker is giving you a definition of marketing that will drastically change your business forever.
T. Harv Eker is an author, businessman, and motivational speaker known for his theories on wealth and motivation. He is the author of the book “Secrets of the Millionaire Mind”. Harv really knows what he’s talking about when his lessons focus on the definition of marketing.
T. Harv Eker provides his excellent insights on marketing strategies to help you grow your business around the world. He shows you his way of looking at the definition of marketing.
According to Eker, most entrepreneurs think that marketing is primarily about getting people’s initial interest. Of course, this is a big part of success, but not the only one. Marketing tends to have two ends, so to speak. And if you want to become a successful person, you need to try to understand both sides of marketing. Not only do you have to get it right, but you also have to implement the knowledge into your business opportunity.
So what is the true definition of marketing? Well, marketing is actually a double-edged business strategy. Yes, it’s true that you have to get customers in the door the first time. No doubt about that. But you should know that it costs a lot and is a slow process of marketing.
T. Harv Eker wants you to be aware of the fact that it costs several times more to win a new customer than to keep an existing one. The thing is, many entrepreneurs focus all of their energy on finding new customers or prospects. And this is just one advantage of marketing. That’s not the only part of the marketing definition.
To achieve all of your strategic goals in sales, you need to pay much more attention to the other end of modern marketing.
The second part of the marketing definition has to do with putting your effort into keeping existing customers in the game.
You need to do whatever it takes to keep them satisfied and happy with your products. Do you already feel this kind of definition of marketing? If it’s now, listen carefully.
You need to understand that offering a product to a new customer is great, but not offering more, different, or newer products keeps them one-time. So keep the truth in mind and try to feel this definition of marketing. It will help you get more out of life and attract the success you deserve.
What is the most important difference between unsuccessful and successful businesses? Unsuccessful businesses don’t follow up with additional products or services, while successful businesses have a variety of offerings up their sleeves.
If you want to take your business to the highest level of success, start offering more products and services to the same people, not forgetting new customers at the same time. Bring this definition of marketing to life in your attempts at greatness.
The point is, if you can get your customers’ attention and interest for a long time, you’re on your way to building the most valuable asset in the business. Confidence. With enough confidence, you can build on your business for the long haul. And this is what a successful business is all about. The most useful definition of marketing for the difficult times we have right now.
Once again, the modern marketing definition focuses on two extremes of your business.
One end of your marketing strategy is attracting newbies and the other end of the marketing definition is having powerful products and services that you can offer once they’re in.
