Online gossip is now a strategic promotional tool, seems strange? There is nothing to be surprised about as it is considered one of the most successful marketing tactics today. Businesses use social media and social networking tools as their online gossip platform, to increase the popularity of their business and also to get more targeted traffic to their website. There are many companies that are still not convinced of the real usefulness of this tool, since they believe that it can generate a lot of negative publicity; still, hundreds of companies successfully use online gossip for the growth and prosperity of their businesses. .
If you want to include online gossip in your social media campaign you will only have to do the following:
Step 1 – You need to choose a platform that you think is most suitable for such online gossip. You can choose your company’s unofficial community page, employee group discussion board, forum page, or even customer feedback page. You need to make sure that you choose any platform that has a large number of readers. Once you choose said site, create your account. You can act as a regular customer, a visitor, or just work anonymously.
Step 2: The hard part comes now. You can publish any information about the company, but you must ensure that it does not harm the reputation of the company or harm its interests. You can post information about unconfirmed reports of an upcoming outing or picnic that will be company-sponsored as a surprise to all your employees. This type of news that is related to employee benefits will attract a lot of comments and opinions. This way, you will get a lot of traffic to your website as people come back to your site for the latest news.
Step 3 – If you are interested in getting the attention of customers and customers, you should post information that is of interest to them, such as “new collection coming soon”, “attractive discounts for old customers”, “new styles on shelves” and so on. You just have to discuss anything that interests your readers and bring them back to the website. Therefore, a bit of planning becomes very necessary: you have to keep planning your gossip topics.
Step 4: Remember to always keep interacting. As soon as you receive comments and feedback, you should continue the chain so that people are constantly receiving news related to the event or news you posted. To convince them, you can even upload relevant images and share links.
Online gossip can continue: with the end of one gossip you can start another. It’s just the task of keeping your network alive and always being in the news. There are companies that even go to the extreme of hiring gossip experts who will make online gossip more interesting and lively. It’s all about making things seem normal so you can reap long-term benefits.