What are the benefits of video marketing?

If you are not sure how to use video marketing for your business, think again. Videos help boost your online presence. Your search engine ranking will improve and you will get more traffic to your website.

1. Reach a wider audience

YouTube has over a billion users and people watch hundreds of millions of hours of YouTube videos every day. A web page that has a video is fifty times more likely to reach the first page of Google. And what online business doesn’t want to be on the first page of a Google search?

2. Improve email marketing

Most online marketers see an increase in their email open rates when they send an email with the word “Video” in the subject line. You can even embed your videos in email without having to click outside of the email.

3. Increase landing pages

Videos are great for landing pages, and businesses in all markets are seeing increased subscription rates when promoting with video. A short video can really grab your viewer’s interest to want to know more. They will want to participate in your list so that they can receive more information from you.

4. They are easy to produce

When you start with video marketing, you don’t need a lot of high-tech equipment. Most of today’s computers can create videos as a standard feature. You can also use your smartphone to record yourself and upload it directly to YouTube. If you don’t want to appear on camera, you can turn a PowerPoint or Keynote slide show into a video.

5. Videos build a relationship with your market

Video marketing helps show your human side and that you are a real person. Use videos to really connect with your audience and build a relationship with them. People find that watching videos helps them increase their confidence when it comes to buying a product online.

6. Makes complex problems easy to follow

Videos demonstrate things in a better way than asking your clients to read an how-to guide or lengthy tutorial. Videos demonstrate the “How” to a viewer and help them tell a story. When people watch a video, they often do not realize that it is “sold” to them.

7. People enjoy sharing videos.

People love videos and a good video can do wonders for your business. But don’t just put your videos on your website. Post them on your social media pages and see how many times they are shared. Think about what this can potentially do for your reach in the market.

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