User experience, commonly known by many as UX, is the process of increasing user satisfaction. This can be achieved by improving the overall usability, efficiency, and accessibility of user interaction with the sites. The user should feel at home when visiting your website.
User experience and conversation rate are closely related. If your site’s user experience is great, more and more people will participate, guaranteeing you a high conversion rate.
- Create a clean home page
The home page of your website plays a crucial role. The home page should display the main message that you want to convey to your users. To ensure a good UX, it is advisable not to put everything on the home page. Most audiences hate reading large blocks of text, so keep it as short as possible.
Your home page is a place where most visitors will land. If it’s cluttered, people will leave the site as soon as it loads. If you can’t increase visitor interest on your site’s home page, how do you want to convert them?
- Improve loading speed
Most visitors expect their site to load in three to four seconds. If a site takes longer than that to load, it’s clearly an example of a bad user experience. This will also prompt them to leave the website as soon as possible. And obviously, they will never come back, if this has happened once. So if your audience had a bad experience with your site, they will never come back.
If you want to keep your visitors hooked on your site’s content and want them to come back, then your website should load in less than three seconds.
- make it clean
Naturally, any website owner would want their visitors to look at the most important information on any page. Because of this, it’s important to leave enough breathing room on all pages. It should not only highlight important information, but also improve overall readability and make your design look more elegant.
A little breathing room can make your site feel modern, fresh, and open. If you don’t leave any space blank, your audience may miss out on the most valuable information. If you can’t draw the visitor’s attention to your specific information, the chances of conversion are greatly diminished.
- Responsiveness for all platforms
Responsiveness is a vital part of user experience design. It allows websites to change the layout according to different screen resolutions, depending on the smartphone, tablet or desktop computer used to visit the site.
Responsive design further ensures that your site looks attractive from all devices. Today, people browse websites while traveling, at work, in parks, or even on the go. When a computer is not accessible, most people prefer to visit sites from their smartphone or tablet. If your website does not have a responsive design and mobile compatibility, you can lose a lot of potential customers.
- Add videos and images
Adding videos and images plays a crucial role to easily grab the attention of the visitors. Having videos and images on a website makes people interact with that particular website more immediately.
People can better understand visual representation and trust things that appear less robotic and more human. Videos on a site help increase customer engagement. For example, if you have a product with many features, you will have to write a large block of code to explain it; however, with the use of a video, the user will be able to better understand all the features in one go. By adding more videos and images, you can make it easier and more accurate for people to understand.