The e-commerce industry in India has seen a huge boom, with the introduction of a large number of online retail stores, in recent years. Furthermore, through cunning and rigorous promotional campaigns, these online stores have managed to reach a large part of the Indian population, which has been opening up to the concept of online shopping, and is finally giving up its so-called “cant-touch “. “don’t buy” mentality. In fact, according to Flipkart, 2013 saw an almost 80% increase in e-commerce business in India. However, the rise of so many e-commerce companies has created a fierce competition in the web market, forcing these online retailers to introduce new strategies and services, not only to attract more customers, but also to keep them interested and interested in their business. mark longer.
For this precise reason, the year 2014 saw the advent of a number of new trends, which played a notable role in increasing the popularity and reach of many e-commerce giants such as Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay. , Zovi and American. swan, among many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants grow their customer base in huge numbers.
mobile shopping
This concept was introduced as an extension of responsive websites, that is, compatible with mobile devices and tablets. With more Indians having access to cell phones compared to computers and laptops, mobile shopping was a trend that definitely had enough appeal to convince customers to shop online.
Same Day Shipping Policy
One of the biggest disadvantages of online shopping is the amount of time it takes for the product to reach the customer. To counteract this problem, many online retailers have introduced ‘Same Day Dispatch’ policy on a wide range of products to assuage this particular customer problem. If users knew their product would ship the same day they ordered it, they were more likely to buy from the website that offered this service, rather than those that didn’t.
Goal-oriented quality content
After Google forced e-commerce websites to only include exclusive content that was relevant to the products and services they offered, most retailers were forced to include quality content in the form of original blog posts and videos. on their websites, in order to enable better link building and improve their search engine rankings.
Cash on delivery policy
Perhaps the most popular trend of all, the introduction of cash on delivery policy was a bold move adapted by many of the largest e-commerce retailers in India. In addition to making things easier for customers who were uncomfortable with online banking, this policy also provided a testimonial to the authenticity of the website and its products.
Great shopping festivals to save money
Although not a completely new concept, online shopping festivals were still one of the biggest baits when it came to attracting customers to various eCommerce retailers. By offering attractive discounts and sale deals, especially during festival seasons, many big online stores like Flipkart, Amazon, and SnapDeal attracted a large number of online shoppers to their websites in 2014.
Apart from these, there were other small but important trends that made 2014 a good year for the eCommerce industry in India. Overall, it’s safe to say that the introduction of new trends, combined with people’s positive attitude towards online shopping, will certainly bode well for our growing e-commerce market in the coming years.