We have all heard the expression “The money is in the list.” Actually, it takes more than a long list of subscribers to make money online, but your list of subscribers is important and is definitely a factor in increasing subscriber-to-customer conversions. One way you can start growing your subscriber list is through webinars.
Short for web-based seminar, a webinar is a presentation, conference, workshop, or seminar that is transmitted over the web. Some of the most popular online webinar services are GoToWebinar and DimDim. An excellent webinar service for Christian women is through Christian Women Affiliate, which uses Adobe Connect software.
To grow your list with webinars, you need to make sure the audience enjoys the experience, learns what you are teaching, and finds it easy to use. You don’t want them to go away saying, “What was the point? I didn’t get any of what I was teaching!” or, “That was so silly! I could have done a better job!”
Your initial subscription page and especially your follow-up after the webinar are crucial to having successful webinars. Receiving 25 emails requesting a copy of the webinar four weeks ago is not the best practice for having successful webinars.
Offering a replay of the webinar after this for at least a short period of time and giving additional bonuses for attending the webinar will make your audience want to attend your future webinars. It is a good idea to have free bonuses related to your webinar theme from Earn your first $ 1,000 with webinars as an ebook on how to use power point with webinars, rather than a bonus which is a video showing how to kitesurf or how to dye Christina Hendricks-tomato-red hair.
The type of webinar service you use is critical. Make a comparison of the different types of online services and make sure it has the benefits and features you need (such as the ability to record, make videos, show power point, or take surveys).
It should be simple and easy to use for you and the audience. If they don’t even know how to use the chat box or get frustrated during the webinar when you ask them for a response (for example, polling the audience for engagement and feedback), they might leave quickly and get a bad impression. of you. .
New technology scares most people, so you want to help them cope with and overcome the fear of technology as much as possible with a webinar service that is simple and easy to use. Most of the time, your audience can just listen and watch the webinar without doing anything. But if it’s too difficult to get into the webinar room, they may never come back.
Sometimes people multitask during the webinar and click on other websites, check email, or perform other tasks while listening to you speak. Hopefully they’re not playing Farmville while you talk. You want them to pay attention to you. GoToWebinar actually allows you to see if people are clicking through the webinar. This Audience feature really helps you understand what you need to improve and how to stop being boring!
A webinar service that is difficult or complicated to use, that is time consuming (audience doesn’t know how to respond to the survey), or that intimidates or frustrates your audience (they can’t see the video, Power Point is microscopic in size, there’s an echo when you speak) won’t help grow your list and can cost you sales and subscribers.
Its audio sound and video quality are extremely important. If your video and audio quality is poor, people will click and go elsewhere. During my first few webinars with additional presenters, we had issues with audio echo and background noise, which was a bit stressful for me and may have been annoying for the audience. In fact, one person left the webinar room.
At a webinar I attended this week, when the presenter opened the audience microphones to hear their thoughts on what she was sharing or for them to ask questions, the presenter’s microphone suddenly went dead and completely lost sound! !
At another webinar I attended, the sound faded. The chat box was filled with the same comments, “I can’t listen!” The audience was frustrated, something you should try to avoid!
Make sure you have a good microphone and plenty of light for your video. Light is very important for video. People want to look you in the face and look into your eyes, not you in the dark shadows of your room. Seeing you and looking into your eyes helps them connect with you. Dress appropriately if you have video. (We really don’t want to see you in your underwear!)
Also, don’t hit the food or gum while speaking in your webinar (but it’s important to drink water or a cold drink, in case you have a dry throat) and make sure Arnold the dog doesn’t bark fiercely in the background. .
Background noise (refrigerator hum, music, people talking, children running around the house yelling) can be distracting to the audience. I must admit, however, that hearing a cat meow at the beginning of a teleseminar was quite amusing – now he is the “mascot” of that speaker’s teleseminar. However, in most cases, animals are a no-no for webinars or live events.
Practice, practice, practice until you know how to do webinars right!
People are taking time out of their day to attend your webinar, so it needs to be user-friendly for you and the audience and have great quality. You want to stand out from the crowd with a standard of integrity and excellence.
Of course, there is a learning curve when you start webinars, so be sure to practice first with Sister Sue and Grandma Pearl in your audience before enthusiastically launching your webinar subscription page on Twitter and Facebook. You don’t want hundreds of people to attend your webinar, while you’re still trying to figure out how to make your microphone work or how to record the webinar.
One of the best and fastest ways to learn how to do webinars well is to attend as many webinars as possible on a variety of topics. Observe and study how speakers handle problems and what they do well.
You want your webinar to run as smoothly as possible to make a great impression and connect with your audience. Webinars will help them learn to know, like, and trust you. Connecting with your audience is especially important if you are using webinars to teach something, to develop your business, to grow your list, and to present your information products and services.
Make sure you don’t make the mistake of pitching webinars 90% of the time and only giving the audience 10% good content (or no good content at all). Be a generous donor of good content and then give your valuable offer to the audience if they want to learn more from you.
The webinar should leave the audience a bit thirsty. As entrepreneur Jimmy D. Brown says, give them valuable but incomplete information, and they will build their list. Give them and give them a little more, but don’t give them everything you know! Your knowledge, skills and abilities are a gift to share with the world that will bless others. One of the best ways to do this is through webinars. A webinar can be a powerful tool for your business.
Sometimes things will go wrong, no matter how prepared you are or how much you practice. Technology: I love it! But the more informed and prepared you are, the better your chances of having a great webinar, resulting in an audience that feels this was a good investment of their time. They’ll come back for more, sign up for your website, and your list will grow. Now you will have new friends!