Have you ever been faced with the dilemma of wanting to separate employees from external visitors to your website in Google Analytics? We tell you how to get around this little problem.
There are 2 ways to separate your data. The first is with advanced segments. The second is with the use of separate profiles and filters within those profiles.
Advanced segment method
Create 2 advanced segments within your website profile, one with just your office IP address and one excluding your office IP address. To find your IP address, simply go to one of the many IP address tracers available online, such as tracemyip.org. By default, on your dashboard you will still see all the available data, but in the upper right corner you can change the segments or select multiple segments. This solution will give you more options to compare the data, but to dig deeper you really need a tool like BIME to extract and analyze.
method profiles
The other solution would be to create two additional profiles: one to track only external traffic and one to track only internal traffic. You will have a total of three profiles: (A) collects ALL traffic information (B) creates a filter to exclude your office IP address and therefore collects only external traffic, and (C) creates a filter to include only the IP address of your office. picking up only internal traffic. Going this route will allow you to analyze your different types of traffic independently, have different dashboards, email reports, etc. However, the limitations of this method are that you cannot compare the 2 data sets within a profile. One way around this would of course be to use BIME!
Do you track your internal and external traffic in GA? How do you do it? Tell us in the comments!