Facebook is really a great platform to promote a business, brand and connect with customers. But do you think harnessing the power of Facebook for a business is really that simple? Well, actually it’s not. Just updating your Facebook wall can’t get people to come to your page and reply. It has been observed that many businessmen use Facebook without a defined marketing plan. As a result, most of them stop updating their pages when they stop getting the desired results.
So what can be done to get more likes on Facebook? You should work hard to get likes for both your Facebook Page and posts, because just liking your Facebook Page doesn’t guarantee that all of your posts will reach the people who liked your Page.
After checking an individual’s previous likes, all likes on the post, and the age of the post, Facebook decides what appears in someone’s News Feed. Based on my own experience, here are five easy tricks that have improved engagement on my Facebook page:
• If you have a website, create a blog section and keep it up with regular updates. Use the Facebook Like and Share button, and connect it to your blog posts so your site visitors can easily share those posts after reading them.
• Write relevant, unique, engaging, and easy-to-understand content for social media promotion. Try infographics and video content too.
• Use relevant and eye-catching images as a regular part of your content strategy to increase engagement and reach on your Page and posts. In addition, it is necessary to give importance to the right moment. If you’re posting when a large portion of your target audience is asleep, there’s no point. So, to find out what works best for your target audience, schedule all posts for a few days at the same time of day, or try experimenting with post frequency. After that, it will be easy for you to check via Facebook Insights if the engagement rate on your page has increased or decreased.
• Promote your Facebook page on your other social media accounts, such as Twitter, LinkedIn, etc.
• Start interacting with other pages. Share your thoughts in response to other people’s posts. Comment as your Facebook page instead of from your personal Facebook profile.
I hope these basic tips can help you go a long way in promoting your Facebook page.
Do you have any other tips for increasing engagement with your prospects and customers on Facebook? Feel free to share what tactics you have applied. Leave a comment here.