There has been some speculation and concern recently within the Internet marketing community about Google’s fondness, or lack of fondness, for search engine optimization tricks. Before going any further, it should be noted that there are many search engine optimization experts who use unscrupulous methods to gain search engine ranking in order to drive website traffic their way. Google is constantly on the defensive against search engine optimization tricks that essentially spam search engines. Anyone who thinks that Google and search engines completely ignore these search engine optimization practices is kidding themselves. Search engines are constantly on the lookout for all signs of search engine optimization. Even white hat methods. But do they downgrade websites they think have been SEO optimized? It’s not entirely out of the question.
Chances are, you’ve always thought that using keyword phrases in all the right places gives you a higher presence in searches, leading to more website traffic and a better chance of success online. Think again. Things have changed since the early days of search engine optimization. Tricks that once found themselves ranking prominently on search engines, which seemingly worked wonders when it came to driving more website traffic, are now seen as “red flags” with search engines. Even clean and strategically placed search engine optimization factors can trigger spam warnings from Google.
Even the most fundamental placements to optimize for keywords, places where we’ve all been advised to start our search engine optimization, such as the domain name, the file name, the meta description tag, the title tag, the title tags, the opening sentence, etc. now it can be seen as spam by Google. This has frustrated many internet marketers who specialize in search engine optimization for website ranking and traffic.
Perhaps the best advice for any SEO marketer is to not be obvious with your methods. Some people swear by their own personal search engine optimization formulas where their domain names and file names are keyword-rich, each header tag uses keyword phrases, or their opening three sentences contain eight uses of a word. particular key or keyword phrase, reading clumsily in the process. You want to write good copy that reads naturally. Search engines don’t like unnatural looking copy that reads poorly and is obviously influenced by a desire for search engine optimization for website traffic.
Don’t be afraid to use SEO as part of your method for orchestrating website traffic. Just understand that the landscape is constantly changing with search engines tweaking their formulas and guidelines to fight spammers.