The difference between a brand ambassador and a model spokesperson in the cosmetics business can be a bit confusing and some people use the terms interchangeably, but they are actually two very different roles. To further confuse things, there is a saying in some circles that all model spokespeople are brand ambassadors, but not all brand ambassadors are model spokespeople.
Spokesperson for the cosmetics line or ambassador for the makeup brand, both roles are vital to the success of a makeup brand and both can make or break a marketing campaign because, when a leading cosmetics company chooses a new face for its makeup products, the face they choose becomes the public image of the product. To clear up some of the confusion, here are the main differences between the two roles.
Brand ambassadors
The most common definition of a brand ambassador is someone who is hired to create a positive brand image to increase brand awareness and improve sales. A brand ambassador will be someone who is completely immersed in the brand image and who knows the brand’s products backwards. Today, a person in this role is usually someone who has an established online presence and is prepared to use that online presence to promote the brand.
A makeup brand ambassador will have shared values with the image of the company, will become the face of the makeup brand and will have a good knowledge of the makeup line of that company as well as other beauty products that the company can sell under it. brand name.
In this role, a person is very closely linked to the product they are promoting and will be willing and able to make personal recommendations to their followers. Of course, this close relationship between an ambassador and the brand can sometimes backfire if the chosen ambassador does something that reflects negatively on the image that the company is trying to portray.
Spokesmodel
The role of model spokesperson, whether for a French cosmetics giant or a lesser-known makeup brand, is a combination of modeling, being the face of the makeup brand, and, to a lesser extent, being an ambassador for the makeup company. cosmetics.
These days, many cosmetic brands are looking for their next spokesperson to be someone who has already had some public exposure, such as a singer or a model.
In the world of major cosmetic brands, you could call on a model spokesperson to model makeup, give tutorials on how to apply makeup, appear in advertisements and videos, make personal appearances, and be a spokesperson and advocate for cosmetics. Therefore, they need to feel comfortable with modeling, have their picture taken, and be comfortable being the center of attention, as they may be asked to speak at public events to reinforce the connection between the face and the product.
Some of the most famous spokesperson models for cosmetic products have included; Cindy Crawford for Revlon, Jacklyn Smith for Max Factor, and most recently Georgia May Jagger for Rimmel London, but the term can also be applied to models who are not yet major celebrities in their own right, but who have been cast to become the upcoming. face of one of the leading cosmetic brands.