Like any advertising medium, aerial billboards have their own unique set of advantages and disadvantages. However, in comparative terms, they are more profitable compared to TV, radio, print and Internet marketing exposures. According to studies, at least 88% of the audience will notice and remember flying overhead billboards. 79% of the crowd is more likely to remember what product is being advertised, and 67% will even be able to quote the second half of the tagline.
What is the difference between aerial billboards and aerial banners?
Simply put, aerial billboards are 5,000 square feet or less with an opaque background and/or company slogan and details. An aerial banner, on the other hand, is nothing more than a simple strip of letters on a transparent background. While most people prefer an aerial banner to an aerial billboard for aesthetic reasons, an aerial billboard provides more space for information.
Pros and cons
Aerial billboards, just like aerial banners, can reach multiple people. For one thing, by using general aerial advertising, you can reach your target niche without spending money on unnecessary advertising. On the other hand, if your product is offered to more than one state, you may be spending more with this type of advertising medium.
Aerial advertising also has limited room for creativity. Television coverage can send the message through cinematic effects. There’s no room for a story to grow in aerial advertising unless it sends out a series of very strong slogans.
However, this limitation can also be seen as a strength, because you are forced to put all your energies into a single slogan marked by the brand. This is also very economical, because you no longer have to worry about talent and editing fees.
How to do aerial advertising
The first thing to do if you are planning aerial advertising is to search for aerial advertising agencies. Most of them charge standard rates, which means you probably won’t have to worry about inspecting too many packages. Purchasing aerial advertising packages is relatively easier compared to purchasing insurance premiums. You can do the survey yourself.
Once you have chosen which agency to use, you must submit all requirements two weeks before your planned “airtime.” It is best to plan your exposure during large events such as festivals, concerts, and soccer games. The reason you should book early is because flights, even within states, need to be carefully scheduled to avoid accidents. It takes 10 days to do this and around 4 days to process the banner itself.
Flight details
The planes can fly as low as 1,000 feet above the ground and 500 feet above the water. This is why most advertisers also take advantage of the summer holidays, when people gather on public beaches. If you can’t find affordable times during events, you can also choose to fly your flag over the city during peak hours. Your aerial billboard will be something for consumers to see while stuck in traffic.