Everyone uses mobile phones for personal or business use, but how about we maximize their use to get more profit for business? That’s where SMS Marketing begins. How to facilitate this type of marketing?
First; you have to think of all the scenarios involved in such matters. The first question to ask yourself is: do network providers have cheap rates when using your line to send SMS to a large number of people?
Second; Do you allow unlimited daily use of SMS? Normally in some countries this is allowed, but with limitations, for example: only valid for 5 days, 3 times within 30 days or equivalent to one month. If it is overused, your line will be blocked or suspended because they will see in their system how many outgoing messages went each week or month. There may be some issues with billing or if there are violation reports being taken on that mobile phone number that they need you to stop using. In every country there are some universal procedures, and sometimes there are also unique rules for a company, so you need to do your research and collect data, especially about policies. It can become a big problem to solve, if there is any way to solve it…
Third; How many network providers in your country do you need to send SMS messages? You should consider that you need to target people who use mobile devices to reach a large number of users.
Four; you need to collect mobile numbers (the list must have 90% active numbers or else you will end up wasting your time sending messages to those inactive numbers) You should consider using postpaid numbers instead of prepaid users because the people who use postpaid are usually in the business. Trying to collect all those numbers can be a huge headache. One option you may want to consider is purchasing a list of mobile numbers. There are companies that have a large number of mobile device listings, but finding them can be quite a challenge. If you are lucky enough to find one that sells you a list, it can be quite expensive.
Many companies will not sell because they are using it for their own purposes. You can also collect mobile phones from business cards that you have collected from previous events or exhibitions that you attended. Even though you may not have a huge number of numbers, it’s still a good idea to send SMS messages to those you really want to target.
Fifth; this is the most difficult type of marketing because you need someone (if you are going to do it manually) to handle the mobile phone all day just to send SMS messages and you might end up giving up after a week or so because it is a job bored. .
I hope this gives companies an idea of how the marketing company providing this type of service using mobile system technology was eliminating these types of problems.