Facebook is one of the best places to build your business’s online presence. It has the largest user base which gives you tons of potential customers, as well as many options on the type of materials you can use. It would be a huge missed opportunity for a company not to use the platform.
It’s great for advertising, but with its benefits comes guidelines that need to be followed to ensure you stay on Facebook’s good side. With that, here’s what to avoid when using Facebook advertising.
Copyright
Facebook is pretty particular when it comes to avoiding copyrighted material. They can and will prevent your content from being displayed or even remove it without notice if they feel it is in violation of copyright.
Whether the use of the copyrighted material was intentional or not, it still affects your campaign if you have promoted any of your posts.
It doesn’t stop there. It’s important that your copy doesn’t come across as clickbait-y or explicitly seeking reactions. Not following Facebook’s call for quality posts can make your material less reachable. It affects your overall efficiency.
Less convenient organic scope
The algorithm change that Facebook brought us all earlier this year has changed the way marketers strategize for Facebook campaigns. Everyone needs to make posts as relevant as possible if they want to have any chance of appearing in their users’ feeds. This is the opposite of relying on later chronology.
Since a like from a user does not guarantee that you will see your posts again, increasing the quality of your posts is a must. Put more effort into making your content on par with other pages that are vying for a spot in the feeds.
Competition
Since Facebook is a great advertising channel, you can expect other companies, including your main competitors, to be there as well. This can make creating a print more difficult, but not impossible.
It all lies in how creative you are in establishing your identity as a company. However, when achieved, this means gaining brand loyalty from your customers.
Too expensive
Keep in mind that this will likely only happen if your campaign isn’t managed well. Wrong targeting, too long a boost duration, and not checking your stats regularly can harm the effectiveness of a campaign.
How a campaign is managed is as important as the campaign itself. Producing a lot of great material won’t mean much if it doesn’t get to the right people’s sources or if they get tired of the material so quickly they crash your page.
Here are some of the things to watch out for when you decide to advertise on Facebook. That shouldn’t put you off though, as with anything else that’s great, there’s bound to be some sort of catch in it.
But it’s all easy to avoid when you work with the right Facebook Advertising Partner for your campaign, proving that seeking expert assistance with social media marketing is a worthwhile investment.