Below I will reveal the most effective software for targeting and identifying the most searched and profitable keywords in your Google AdWords campaign.
Imagine you had 400 keywords that you were bidding on in your Google AdWords campaign. How do you identify which keyword is a sale and which keyword is just wasted capital in browsers?
Our first problem is within Google AdWords. Google does not track the best converting keywords. Sure you can get a lot of data, click-through rate, quality score, etc. However, how do you start laser targeting your campaign and discovering which keywords are making money?
Would it be profitable to know which keywords generate sales? By identifying your “big money” keywords. Several crucial steps can be taken:
1. You can now place a higher bid price on your top “money keywords”
2. You can make sure your landing page is relevant and optimized for the specific top performing “money keywords”.
3. This strategy also ensures that your landing page is positioned for excellent search engine optimization, designed around the best “money keywords”.
As you know, Google rewards relevance, so it’s imperative that you have a consistent relationship throughout your marketing system. Starting with your “money keyword” and ending at your landing page. Basically, this means that when the buyer types their search and then clicks on the displayed AdWords ad, the keyword search is reflected in both the ad text and the landing page. This ensures a strong relationship between all parts of your search system.
Keyword
adwords
landing page
All sounds great so far, but why track a keyword through a buying process that results in a sale?
By tracking a keyword, you can find out which keywords are making you money and which keywords are costing you money. Once you have identified the “money keywords”, you can move on to advanced site engine optimization strategies.
So here’s the catch, the secret is that only a small percentage of keywords actually make a sale! Of perhaps 400 keywords in a single campaign, only 10 will actually convert to sales. So you have to identify which keywords make money!
Okay, but how do I identify these “money keywords”?
The first tool is an advanced piece of affiliate marketing software called tracking202; this tool is powerful. The software gives you a php script to cut and paste to your landing page (similar to Google Analytics). The code then pulls the keyword from Google and inserts it into the tracking202 dashboard.
This gives you an inside look at which keywords drive sales and which AdWords ads get the most attention.
Second, another great tool that you will need is TotalBusinessCart; This is a one stop shop for running your business and allowing you to capture keywords! This tool requires a little more tweaking, but the available script can also be embedded on your landing page. This software is great as it gives you the dollar or pound value of your best “money keywords”!
So, long story short, you can save hundreds of wasted dollars by identifying the top performing keywords and removing keywords that don’t convert to sales. Take a look at the 202 tracking software and give it a try.