Selling cars for a living isn’t for everyone, but if you’re the right candidate to be a car salesman, these ten points will pretty much ensure you become a successful car salesman. The job of a car salesman is a bit like having your own business inside a car dealership. Having your own car dealership business allows you to control how much you earn based on your level of commitment to the profession. A successful car salesman can earn a six figure income and I have heard of some making close to $250,000 a year. Implement these car salesman traits and you can join the ranks of top salesmen and women who enjoy the peace of mind and security of a six-figure income.
1. Commitment: As I mentioned earlier, you control your own level of success as a car dealer in direct proportion to the amount of effort and level of commitment you put into the business of selling cars. Most car salesmen work on commission, which can result in an irregular weekly paycheck that makes some people avoid being a car salesman, but the advantage is that you will be paid according to your skills, abilities and production. . A car salesman payment plan allows you to control your income as a car salesman, but you must commit to being a good car salesman without hesitation. There is no “I’ll try” or “maybe it will work”. There is only one level of 100% commitment to becoming a successful car salesman.
2. Positive attitude: Being a successful car salesman will go hand in hand with your attitude. When dealing with a customer, his tools are his words, actions, reactions and knowledge. When interacting with a potential car buyer, a positive attitude is a must. You need to be positive and confident so that the customer feels comfortable and can make the important decisions needed to buy a car. If you have a positive attitude, your customer will have a positive attitude and that will make selling to them much easier.
3. Goals: Setting and following goals is one of the common traits of the most successful car salesmen. They set goals for your monthly and yearly income along with weekly and daily goals for cars sold, raises taken, and closing rate. A car saleswoman or top man pays close attention to her goals and tracks her progress, whether it’s daily or weekly. They know their status and there are no surprises at the end of the month or year.
4. Enthusiasm: The enthusiastic car salesman has an advantage over the average salesman. When he enthusiastically helps his potential car buyer, it becomes contagious and his customer gets excited about the car buying process. Be eager and excited to show them the vehicle and its features and engage your customer. A higher level of enthusiasm will practically make you a more successful car salesman.
5. Product Knowledge – Of course, product knowledge won’t guarantee sales success, but it definitely helps. Because buyers have a habit of asking questions that they know the answers to as a way to test their seller. These are rarely important questions, but they are trying to catch your car salesman in a lie. If you get caught lying to them about something small, they will never trust you when it comes to pricing and payment. Knowing the answers to your car buying questions will put you miles ahead of a car salesperson who is lying to their customer or doesn’t know their product.
6. Personal Management: The most successful car salesmen and women have learned to manage themselves and their time efficiently. They don’t stick with bottom feeders expecting uploads and complaining about management, traffic, or whatever else comes to mind. They are busy calling, following up and organizing deliveries.
7. Selling cars is about relationships: Selling a car can be a quick business transaction from time to time, but more often than not it’s a time-consuming process. The person who is about to spend $20,000 on a new car probably doesn’t feel good about buying that new car from someone they don’t like. People like to buy from people they respect, like, and believe are the best people to sell them a car. All the steps to a sale are important, but the successful car salesman will always look, act and talk like a professional car salesman. Sell ​​you, the dealer and then the car.
8. Have a Daily Plan: You know what they say, “if you fail to plan, you plan to fail.” The successful car salesman has a daily plan that includes all the things he needs to accomplish. Your daily “to do” list may include calling previous customers, scheduling deliveries, ordering accessories, and of course, grabbing new products. Whatever it is, it’s a plan to achieve your goals and become a more successful car salesman.
9. Keep in touch – When car dealers are successful, you’ll notice they sell cars to the same customer more than once over the years. They follow up with their previous clients through letters, cards, email or the phone. They inform their previous customers about sales, new models and special events that may be of interest to them. The seller is providing them with a service that they appreciate and then they come back to buy again and again.
10. Self-Improvement: A top-tier car salesman is always learning about new models, new features, and whatever else makes them better. They attend automaker training classes, monitor the competition, and are always looking for ways to become more valuable to their new and former car-buying customers.
These 10 tips and traits for a successful car salesman will help you increase both your sales and income by becoming an asset to your customer. There are always car dealers looking for good salesmen. The best car salesmen and saleswomen can work anywhere because they sell cars, lots of cars.