Blogging has become one of the most popular tools used to market a business. If you are a small business that does not have a blog, here are some statistics published by Social Media Today that will convince you to use a blog to market and grow your small business:
• Small businesses with blogs generate 126% more leads
• 61% of US consumers have purchased products and services based on blog posts.
• 70% of consumers know a company through articles
These statistics alone prove that blogs can be great resources for marketing products and services, generating leads, and selling. A blog can also help small businesses establish authority, help increase brand awareness, and gain recognition online.
If you are a small business thinking of setting one up, you should definitely do so. Here are 4 ways you can use a blog to market your business:
Highlight your experience on the “About” page of your blog
The “About” page on your blog is a great place for your experience, insights, and notable achievements.
Share reviews and testimonials from your existing customers
Feedback and testimonials from your current customers are the best marketing weapons you have in your arsenal. Showing potential customers who may be interested in using your services the positive feedback customers have left you is worth its own weight in gold. When potential customers visit your blog and see this information, they may be more willing to contact you about your products or services.
Become an authority in your niche by answering your readers’ questions
Blog readers love to start discussions with authors and fellow readers, especially when they’ve become attached to their small business blog. To keep your readers engaged with your blog and become an authority in your business niche, you need to respond to comments as quickly as possible. If you don’t respond quickly or open a line of communication, it may result in decreased readership and engagement from your readers or slow growth on your blog. Using your comment forms, social media connections, and email are great ways to keep in touch with your readers.
Blog about Upcoming Promotions and Offers in your Business
Do you have special offers and promotions for your company? If you do, posting those deals on your blog is a great way to get the word out about them. You can also use social networking tools (which can be added to your blog) to spread the word about your promotions through various social networking websites such as Facebook, Twitter, and LinkedIn.
There are many ways to market your small business on a shoestring budget. However, to date a blog is one of the most effective and low-cost ways to do it. Get started marketing your business today with the 4 tips shared here today.