Video Digital Marketing
Digital video marketing for SEO is very important in 2020 in the field of search engine optimization (SEO). First of all, don’t forget to create videos and submit them to YouTube, Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh and Mega video. Be sure to make each video at least slightly different. Major search engines like Google, Yahoo, Bing, and Duckduckgo.com really don’t want you to post duplicate content. It is very frowned upon or even penalized. Check the Google console to see the sanctions applied by Google. You’ll also see keywords that don’t show their origin in Google Analytics in the Google console. Make video descriptions relevant with the keywords you’ve researched in Google Ad Planner for traffic volume and keyword competition.
The Network 3.0
The Internet or web 3.0 is still huge, even though the term was coined a while ago. This is that the internet will be driven semantically or by big data from now on. Google even uses latent semantic indexing to cross referencing web pages and rank them semantically. This is why it is crucial to canonicalize the pages of your website, especially the home page. Make sure that your main URL is the same URL throughout the information architecture of the website.
Web 3.0 was named by John Markoff of the New York Times in 2006. It refers to the third generation of Internet-based services that generally add smart or intelligent Internet. They are web-based services that make up the intelligent web. Those who use big data are one example, using smart analytics reports, Google trends, advanced advertising math, Google ad planner, Ubersuggest, and more.
Google introduced Rank Brain, which we’re still starting to understand in 2020. It came out five years ago. Rank Brain is Google’s AI that uses machine learning to rank web pages with mathematical models of latent semantic indexing, then latent diriclay, then dirivitive assignment.
This can be derived from a list of things that we cannot assume. It could be a simultaneous occurrence in web documents. This refers to the distance between the keywords on the page itself. Google ranks the importance of keywords in a search phrase. So if you search for “Super Mario Brothers”, it will rank the keywords that should appear and give them a score based on abstractions and meanings that Google generates rather than the exact phrase which could return incorrect results without Rank Brain semantic modeling ( connectivity). Citations and links on the web. This would be if there are many pages about Mario, Luigi, Bowser, Princess, Toad, which link to the web page. Analyzes the link in the text, the bias to the corpora. This means that Google only cares about trusted sites that link to instead of the entire internet. You can use the search engine click data body.
So this means that if you can brainstorm keywords that are semantically related to the topic and use them on the web page, then semantically you have a better chance of appearing first instead of just spraying the exact keywords in the article and make the article uniform. they sound bad or robotic/non-human readable or even stuffed with keywords (big white hat SEO, no no).
Where the website is pointing is important. If the site links to a Nintendo website often, this is taken into account in semantic connectivity. Also, be sure to look at competitor pages or other sites that rank for this phrase and get keyword ideas for semantic connectivity or even keyword suggestion tools.
Bidirectional Transformers for Language Understanding (BERT) is the latest addition to Google AI.
It touches one in ten searches. It gives Google a better understanding of how language is used to help learn the context of individual words within searches. It is important to follow these algorithm changes in case they can be optimized in the future, which they probably will be.
John Mueller from Google finally gave SEO tips to optimize websites and web pages for BERT. BERT focuses on the relevance of the text on the website pages. The SEO needs to make sure that the pages are not random at all. Being relevant also means original content. BERT is trying to capture keyword spin tools. Don’t just post the same old stuff, that an automatic spinner can spin past SEO copy escape tools. Your content will not be as relevant as more thoughtful content, more detailed content, and more relevant content that has more depth, content research, practical journalism, and SEO content matching.