With search engines changing their algorithms often to combat duplication and spam, it’s a big challenge for webmasters to stay relevant in the eyes of search engines. With content being the king of every marketing effort, having unique and highly relevant information can help you rank high in search engines and get more visitor traffic to your site. In addition to having unique content, a carefully designed SEO strategy is important to reap the real benefits and make your brand stand out from the crowd.
Despite various changes in search engine strategies, the old SEO strategies still work well if done carefully and with the right approach. Various SEO techniques can be employed; however, the most important ones are listed below:
On-Page Optimization:
- Unique Content – The uniqueness and freshness of your site’s content play a big role in better search engine indexing. Search engines are hungry for content and keep looking for new content to index. New articles help capture the attention of search engine visitors and site visitors. If your article is unique, it has a good chance of driving traffic to the website.
- Keyword selection and density: Keyword selection is the most critical stage in the entire optimization process. Careful keyword selection is important for better SEO ranking and for your website to be indexed higher in terms of search query relevance. Having a mix of keyword phrases and long tail keywords is a better option. There are some great tools out there, and available for free, that will help you in your keyword research. With proper keywords, it is also important to maintain the keyword density for your content. The ideal keyword density is 7% across all content.
- Title and meta description: These are taken into account by search engines to rank the website in search results. Therefore, it is important that you have a concise and descriptive title and meta tags. While it can be effective to use one or two keywords in your Meta title, be careful not to overuse them as it can negatively affect your ranking in search results.
- Landing Page Optimization – These pages serve as the first landing point for visitors coming to your website. They help visitors decide whether they should continue their journey on the website or instead move to another site. Careful design and optimization of this page should be done with very specific texts and some calls to action. It is commonly observed that most of the readers of a web page tend to move from left to right. Taking this user behavior into account, proper placement of elements, navigation structure, and optimization of text and images can help drive more conversions.
Off-Page Optimization:
- Directory Submission: Directory submission is the process of submitting links from your site to web directories. The best strategy here would be to only focus on a handful of niche websites. The process consists of submitting a suitable title, a short description and associated keywords. This is still considered a good method to generate quality backlinks.
- Article Submission – Article submission is the process of submitting your articles to specialized websites and creating awareness of your products or services for readers. Again, the important thing here is to focus only on some of the niche websites.
- Community Forums – Forums and other niche communities are a great platform for understanding your prospects, their interests and dislikes, and responding to their concerns. This also serves as a good medium to showcase your services to the public.
- Blog Commenting Services: Commenting on highly established and niche blogs can be a good source for branding and generate backlinks as well.
In conclusion, despite various search engine changes, these strategies are still vital if done with great effort and careful planning.