We all know that consumers search online for the products they intend to buy. This is also true for healthcare and pharmaceutical drugs. According to Princeton Survey Research Associates, 80 percent of adult Internet researchers (about 93 million Americans) searched for at least one of the top 16 health topics online.
Blogs are an online platform that allow pharmaceutical companies to share product information more frequently than regular websites. This exchange of information can be done in a controlled environment that could ensure regulatory compliance when necessary. Patient education and informative articles provide value to online viewers who search the Internet for information on specific health topics.
Before a pharmaceutical company decides to invest its efforts in blogging, it must spend time doing research, understanding who its target readers are, locating a need, and then finding opportunities to fill in gaps where information may seem inadequate or unavailable.
And yes, in case you were wondering, there are FDA (Food and Drug Administration) restrictions and guidelines for content on pharmaceutical-focused blogs, just like there are for any pharmaceutical website. Direct-to-consumer compliance (DTC) must be followed. For example. information about a product must be presented in a balanced manner and must weigh the risks and benefits of the products equally.
Bearing these restrictions in mind, pharmaceutical companies may opt for a marked Prayed unbranded blog.
1. Brand Blogging
Brand blogs increase brand awareness, position the company as an activist in disease segments, increase search engine rankings for key phrases, and help raise awareness in the target community about a disease state or product. specific. It is a place where information seekers can find information and allow influencers to share the content in online forums.
However, there is a downside to brand blogging. These blogs should include Important Security Information (ISI), which is important, but can clutter and distract the reader. It can also reduce reader confidence because the site appears as another marketing avenue.
2. Unbranded blogging
Unbranded blogs have fewer restrictions on content creation and can potentially add more value. Such blogs provide a platform for open discussion of disease status, lifestyle conversation, and empowering stories to share within the community. It’s a more authentic, unbranded storytelling that allows the voice of the organization to be heard, influence sentiment online, and drive keyword traffic.
Here are some examples of unbranded pharmaceutical blogs.
1. Sanofi Diabetes Disk
2. Your partner in epilepsy
Blogs also build a following as they blend perfectly with social media platforms like Twitter and Facebook. Every post made on a blog sends an email alert to your subscribers, and social networks receive notifications of every published blog post, which can help drive more web traffic.
A well-maintained blog builds reader confidence in you, your business, and your brand. It helps forge a strong connection with the reader and encourages the audience to come back for relevant information. The blogging process adds new content to your web page and allows information to be shared within social communities. This generates leads for the website which, in turn, increases credibility and increases search engine rankings.
Blogging is no longer just a hobby. It has great commercial potential that can attract big pharmaceutical players. It’s an influential tool with endless possibilities for businesses today and should be included as part of a strong marketing plan.