The popularity enjoyed by internet radio today is not just limited to teenagers as even the elderly enjoy listening to it as well. The Internet has been largely instrumental in connecting the world in more ways than one. It allows people to communicate, shop online, learn many different topics online, and do much more.
It wasn’t long ago that people depended on local radio for news and other information. Fortunately, those days are over and the Internet has facilitated instant communication that we never imagined before.
It was in the mid-90s that internet radio started to grow, and it had phenomenal growth as small and large commercial radio stations began to appear all over the world. It’s hard to ignore today’s radio as a powerful advertising medium, as the Internet connects millions of people around the world. Many companies, realizing its potential, are already exploiting this new medium to advertise their products and services.
An increasing number of companies are introducing new channels, giving their listeners the opportunity to convey their feelings with these radio stations that play music through varied programs, depending on the interest of the listeners. Now, one can enjoy listening to the latest and even the unreleased albums of his favorite singers from any corner of the world, as long as he has the facility of the net. You can also find the details about any particular singer or song writer.
Those people who love sports can listen to live commentary of any ongoing cricket or football match. It is quite common for radio stations to employ online radio jockeys, who easily connect with the audience and allow listeners to broadcast their opinion or post their comments on the Internet.
Advantages of internet radio advertising for entrepreneurs
- It allows you to target your audience to advertise the services and products you may be offering.
- You can get a variety of radio stations to choose from, offering various formats from oldies to rock, and from talk to news, as your business requires.
- Radio advertising is much cheaper than television advertising, and radio ads are easier and faster to make. Your audience doesn’t need to wait for the next issues, like in the case of magazine ads.
- You can get a broader reach, regardless of your geographic location, as long as your audience has an internet connection.
Internet Radio Advertising Limitations
- Anyone can simply modify your ad and use it for their purpose. Since these ads are very short in length, you should condense your ad without sacrificing your content.
- Radio ads may have background noise, prompting you to run your ad more often to make it effective for your potential customers.
- Since most businesses are interested in advertising during the morning and/or evening hours, you may need to pay more to advertise your business during those hours.