If you’ve just started publishing your own ezine, you’ll soon discover that getting visitors to subscribe to your ezine isn’t as easy as you might think. If you already publish your own ezine, chances are you’ve already figured this out. In addition to driving more traffic to your site, here are 8 tips that have been shown to increase ezine subscriber rates.
— Offer a free bonus to anyone who subscribes to your ezine. This will give your visitors an initial reason to subscribe. With the amount of spam going around the internet today, people are becoming less forthcoming about giving out their email address, and so make sure your bonus is worth it. I recommend using an e-book because they cost nothing to produce and are very easy to distribute.
— Promote your ezine in a signature file at the bottom of every email you send. If you want to be a successful webmaster, you should send at least 10 emails a day and you will see a large number of people interested in what your ezine has to offer. Try to keep your electronic signature short and sharp; Giving information on how your ezine benefits your readers.
— Submit your ezine to ezine directories. Ezine directories are free to submit and attract people looking to subscribe to ezines on a topic that interests them. When submitting your ezine, keep in mind that many ezine directories list their ezines in alphabetical order, so try to have the first letter of your ezine name begin with a letter at the bottom end of the alphabet. This way, your ezine will be the first one people see.
— Have a good ezine subscription request on every page of your website. In this way, visitors will be looking at your offer all the time and, if it seems attractive, they will subscribe. It also ensures that no matter which page of your site a visitor lands on, they will always have a chance to see that you have an ezine.
— Exchange of advertisements with other ezine publishers. Exchange ads with ezines on the same topic as yours so you can ensure that those who see your ezine offer will be interested. This method is also completely free. Don’t be afraid to ask other ezine publishers to trade ads because they will have very little to lose and everything to gain, so they will most likely agree.
— Write articles relevant to the subject of your ezine. In your article’s resource box, promote your ezine. If your article is well written, readers will search for more of your quality content and are likely to subscribe to your ezine. This is another great way to promote your ezine because you know that those who see your ezine offer will be interested.
— Make sample issues of your ezine available on your website or via autoresponder. Visitors will not enter their email address unless they know exactly what they are signing up for. Your sample edits should be short and sharp, giving readers a taste of the high-quality content that can be found in your ezine. You can also make available back issues of your ezine.
— Post testimonials about your ezine. Visitors are unlikely to believe everything you say about the quality of your ezine, but if you have good testimonials, this will make visitors trust you and subscribe to your ezine. Don’t be afraid to ask your current subscribers for testimonials. People will help you and will probably be honored that you consider their opinion.