Search Engine Optimization, also known as SEO, is basically a process of improving a website’s ranking in search engines. The idea is that the further up the page a website appears during a search result, the more traffic it will receive.
There are many different ways and strategies that are involved in improving and optimizing a website. Part of this may include having links on other high-traffic websites and writing content that might include frequently searched for keywords and keyword phrases. Many webmasters will also link on social networking sites like Facebook to increase traffic.
The more links pointing to your site from those that are trustworthy and have a high page rank, the better you will be at getting your website indexed. Sometimes you will be able to leave comments on these types of pages if they are blogs, and some will also exchange web links or sell you advertising space.
Something that has really taken off recently and become very popular is social bookmarking. With this type of service, you can generate huge amounts of traffic and while some of it may be short-term, if caught by the major search engines, it could also be a good long-term backlink. For example, if you write a short and interesting description, along with the right keywords, and submit your website to 50 or so bookmarking sites, then there is a good chance that some of the millions who visit it every day will notice it. .
There are many other ways to increase web traffic, which in turn will give your website more authority in search engine rankings. First, start with having good content that is fresh and updated at least weekly. Make sure you have a sitemap file so Google can find it easily, and if possible add some video or other media to your pages. All of these can make your page rank higher.
A good tip for improving SEO is to make sure you focus the content on your pages to match the keywords you’re trying to rank for. If you are just starting out, try to find a domain that contains the keyword. You will also want the same in the title of the sites. One caveat though is don’t go overboard with keywords, too many will make your website appear spammy and could demote you in search engines. There are many good keyword tools out there that are free, although for advanced features you’ll want a paid version.
Some other methods include writing and submitting articles, directory listings, press releases, forum posts, profile links, blog comments to name just a few. This may seem like a daunting task, but there are several options available. One is automation, which involves using software to perform tasks for you, and the other is using freelancers or a good SEO specialist who has experience in this field.
Regardless of what you decide, one thing is for sure, SEO is very important when you are competing against millions of other websites. Getting on the front page takes a lot of work and determination, but in the end, it’s worth it.