Everyone knows that they can generate free traffic from Facebook and this is just one of the many marketing opportunities that this social network offers. Some other opportunities include groups, pages, ads, and hashtags which are much better. But, before we start using them, let’s try to understand why Facebook is important for marketers.
There’s no denying there are other great marketing opportunities out there, but what sets Facebook apart is its reach. Being the largest social network, thousands if not millions of users use Facebook to reach almost everyone who uses the web, because even if they don’t use it on a daily basis, more than a billion people have Facebook accounts.
What also makes Facebook special is that it provides a lot of information about the interests of users. So it means that when you are going to place an ad targeting women aged 25-35 who are interested in hair care, Facebook can match this ad beautifully.
marketing opportunities
Today, Facebook has become one of the best marketing tools due to its exceptional targeting abilities in almost every niche. It offers many opportunities both free and paid. Let’s analyze some of them.
1. Simple Posts and Comments
Ordinary posts and comments are the main way to become visible. Granted, it’s not the shortest path to sales, but it’s still an effective method of getting free exposure and building a network. Obviously you could make sales, but this is not the main reason you are posting or commenting.
2. Brand Pages
Facebook Pages are similar to Profiles but designed for brands, businesses, and public individuals. Such pages are open to everyone. When people like a Page, they will automatically receive updates whenever you post new things. Thanks to Page Insights and Page Metrics, you can get useful information about your performance, the number of users you reached and how many of them liked or shared a post, how many comments you received, etc.
3. Groups
Groups are another way to engage with the people around your product. Groups are like forums where you can always create and manage a new group dedicated to your product. However, you should keep in mind that this is time consuming and if you do take off, think about whether you can do it or not.
4. Advertisements
Ads are not free like other Facebook options, but they do have many advantages. If you know what you’re doing, Facebook ads can be really effective and deliver amazing results.
5. Labels
Hashtags were generated on Twitter where they have been popular. They are advantageous for both marketing and SEO as they are a type of keywords. To benefit from hashtags, you should only use them on public pages or posts.
These marketing opportunities provided by Facebook are very effective and if you have the time and money to make the most of them, you can see overwhelming success.