This article is for a real estate agent or homeowner preparing to sell a luxury home.
If you are a real estate agent, a significant and lucrative way to operate your business is to work to obtain listings. If you have the best listings in the area, then so much the better. If you have the inventory, other agents in the area should work with you to sell your inventory. You effectively have them working as your agents selling your inventory to your buyers. It’s a great situation.
So how do you get more and better listings? This is the big question. What I recommend is doing something different and exciting for the homeowner. After all, it is the owner of the house who Choose the listing agent. So if you properly impress the homeowner with how you will market your home, you are on your way to getting more listings than your competition.
Now ask yourself this question. Is the homeowner more concerned about the listing price or the time to market? Most homeowners want the highest possible price and are willing to keep the home on the market a little longer than the agent might want to achieve a higher sale price. It is your job to define a price that is reasonable given comparable sales and time to market. If the homeowner’s priority needs home equity quickly, then you and the homeowner should agree on a sales price that is at a point that encourages showings and deals. Suppose you and the home owner (s) are in roughly the same place relative to the sale price, so what do you need to do now to get the listing?
You impress them with the marketing tools and approach you can apply to the sale of your property.
Here are some ideas you can use to impress the homeowner and significantly increase your chances of getting listed.
A dedicated website
There is a service offered by Luxury Home Marketing that has a nice website platform that can be used to quickly set up a website dedicated to displaying a specific house. Another advantage of this platform is that it is very affordable. For the right house, you can set up a website that explains the house and its special features, the area that specifically relates to the property, and all relevant information can be included in a neat and tidy online package.
Also, with a dedicated website, the search engine terms can be specific and customized only for the specific property and specific area. This is a huge advantage over your main site, as it would not be easy (in fact, it would be very difficult) to maximize search terms for a specific property while still maintaining a proper cross-section of meaningful search terms for your business and the other. properties on your site.
With a dedicated website, a real estate agent can specifically configure content on the page that helps get specific targeted traffic to the website. Also, if you want to run a pay-per-click (PPC) program, again, you can be specific with your search terms. PPC can be specific and targeted. This is a great advantage that you can create over your main site.
A website dedicated to home display is sure to impress a homeowner and can be a deciding factor in getting a high-end listing.
Home Presentation of voice-narrated presentations
The next tool to use is an online video or online slideshow. The highlight here with the homeowner is the voice narration. As a publicly traded broker, you know the history of high-end property better than anyone. Your job is to tell that story to as many potential buyers as possible. Using the Internet to do this is a great advantage.
An online voice narrated slideshow will work for the home owner 24/7, even on weekends! This is a surefire way to impress a homeowner.
To get more listings, it’s important that you develop tools that can showcase a home and then present it to the best audience possible. If you have a listing for a high-end home, you are likely to attract a sophisticated buyer. This type of buyer will be familiar with the Internet and this sophisticated buyer will expect a high-end property to be well presented.
Not only will you get more listings, but you will move in the direction of selling the property faster and at a higher price, as the home will present itself to more buyers and in a way that emphasizes the true value of the property.
Printable brochures online
It is important to offer the dedicated website visitor the opportunity to print a well designed brochure on the property. In our experience, the most requested aspect of a real estate website is printable brochures. Visitors like to print our details of the key property they are interested in. They like to show these printed copies to people seeking their opinion. A printable brochure should be an important part of your marketing plan and can be easily integrated into your main site and dedicated site.
Another related feature for showcasing high-end property is an online printable brochure on the area. This should complement the entire marketing program for your luxury ads. A high-end buyer is buying the house and the grounds, the area, and even the lifestyle. Your printable brochure on the area should seamlessly integrate with the marketing plan for all of your high-end real estate listings.
The format of both the home brochure and the area brochure should be Portable Document Format (PDF). This has become the standard for online printing.
- This also creates the following advantages:
- The buyer only prints the brochure if they want to.
- You do not need to send it by mail, fax or email. The potential buyer can download and print it directly from the website.
- The buyer is immediately satisfied. The Internet is all about instant gratification. Give the visitor what they want and immediately when they want it.
- The cost of printing is the cost of the visitors. You have no mailing costs, printing costs, or labor (after you’ve created it, which you should do anyway) to get the brochure into the hands of the potential buyer.
- All brand information and contact information is in the brochure. If the potential buyer needs or wants to contact you, then the information is right in front of him when he is looking at the property brochure.
In short, a dedicated website with a multimedia slideshow and printable brochures about the property and the area are a powerful combination that will ensure that a high-end luxury property owner gives you their undivided attention when being interviewed. for the listing. Master these tools and introduce them to the homeowner and watch your ability to get high commission listings increases significantly over agents who don’t.
Visit the Luxury Home Marketing website at http://www.luxury-home-marketing.com/ for more information and to see some examples of these high-end real estate display tools.