Social sites have become one of the key targets for web marketers. The reason behind this is its popularity and growth in the number of users. Facebook alone has more than 60 million active users with an average of 250,000 new registrations per day. The other popular social sites are MySpace, Linkedin, Xing, etc. There are many ways that you can advertise your business on these sites. Here are some tips that you can follow to benefit from these social sites.
1. Your profile page is where people find you and learn about your business. You can write about your company, product or service on your profile page. It’s always better if people can relate to you. You have to believe in what you are writing. If possible, you can create an About Me page where you can write details you want others to know.
2. On social sites like Myspace, Facebook, or Hi5, create your bio page. You can place the link to your website on this bio page. By doing so, you get a backlink from these sites and the profile visitor interested in your product or service will learn more about it through your website.
3. Develop your online social network. You can make friends who are in a similar field or who share the same interests as yours. You can even invite or ask your friends to write blog articles on your site about your products or services.
4. You can provide easy social bookmarking feature on your blog like del.icio.us, stumbleupon, digg etc. Provide an action button for each article on your blog. You can add this feature via addthis.com.
5. If possible, provide a forum page. The forum is the place where people share their ideas, information, doubts, etc. about your product, service or your own company.
6. You can even provide videos and post them on YouTube or Google Video.
7. There are many social photo sharing sites like Flickr, Smugmug, where you can share photos, leave comments on other’s photos, or browse other’s photos.
Marketing through social sites is one of the efficient, easy and cheap marketing schemes.